While players can download and access F2P games for free, they can enhance in-game features and unlock additional content via purchase. dollars in North America, fuelled by the business model’s low entry barrier for players and the increasing number of mobile games now moving towards the free-to-play format. In 2022, the F2P mobile games market generated revenues of around 13.2 billion U.S. Looking at revenues from the free-to-play (F2P) market, which accounts for the lion’s share of total digital games revenue in North America, mobile stands out as the most profitable category by a significant margin. dollars, with healthy growth forecasted for the future. In 2021, the mobile gaming content market in North America was worth an estimated 27.7 billion U.S. Mobile gaming monetization is leveling up
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